From November 24 to 27, 2025, The Big 5 Global—the largest and most influential construction, building materials, and services exhibition in the Middle East—opened with great grandeur in Dubai, UAE, the world’s most bustling metropolis. Higold, a leading brand in China's home hardware industry, made a dazzling debut with a lineup of flagship products, showcasing the extraordinary "original design strength" of Chinese brands to the world.
On the opening day, the Higold booth (4D191) was particularly eye-catching, attracting countless merchants and visitors eager to experience the products firsthand. The booth space embodied the immense power of Higold Hardware. Crowds surged through the experience zones of kitchen functional hardware, wardrobe accessories, furniture fittings and sinks & faucets. Attendees immersed themselves in Higold's visionary design philosophy, gaining a one-stop understanding of the ingenuity behind its whole-house hardware solutions.
In recent years, Higold has frequently graced international exhibitions, competing alongside top-tier domestic and international brands. This showcases its industry-leading intelligent manufacturing capabilities and leadership qualities, forging a formidable "Chinese Power" within the home hardware sector.
Participating in The Big 5 marks a pivotal step in Higold’s global expansion. It serves as a strong endorsement of Higold’s international and high-end brand image, displaying the grandeur of a world-class home hardware titan. This move further enhances the brand's overseas recognition, delves deeper into the potential of the Middle East market, and adds a brilliant new chapter to the brand's global strategic layout.Currently, Higold is actively strategizing for the global market and expanding its overseas market share, utilizing its robust brand strength to make the Higold name shine brightly on the international stage. Amidst surging tides and accelerated global expansion, Higold will continue to leverage its role as an industry leader in the future, leading Chinese brands to go global and achieve worldwide renown.